A fascinating collection of retro Japanese advertising design from the 1920s–30s, showcasing over 200 rare works from the Taisho to early Showa period—nearly 100 years ago.
During this era, urban culture flourished with cafés, bars, fruit parlors, and boutiques, while streets were filled with vibrant posters and advertisements. These designs captured a unique blend of excitement and freshness as they connected people, products, and culture.
This book features a wide range of materials, including posters, flyers, calendars, packaging, and paper goods—offering a rich visual journey through early modern Japanese design.
